During their time at NOPINZ, they played a key role in both graphic design and technical fashion design as the company underwent a major rebrand. They supported the development of a new visual identity by updating customer how-to guides, tech packs, and website design in line with the refreshed brand guidelines. Their work ensured that all digital touch points reflected the updated branding.
Flats, 2D Illustrations & Fabrics
As the sole technical fashion designer on the team, they were responsible for rebuilding the library of technical flats, which had not been updated in over two years and no longer met the company’s needs. Starting completely from scratch, they created accurate illustrations of more than 50 garments and accessories, carefully rendering details such as hardware, stitching, and interior construction. These flats were not only used on the website but also became a vital tool for bespoke customers, allowing them to visualise their custom designs with precision. In addition, they produced fabric illustrations to clearly communicate textures, colours, and material options.
PRO-1 EVO ALL SEASONS SPEEDSUIT
PRO-1 EVO ROADRACE SUIT
PRO-1 EVO SS TRI SUIT
PRO-1 EVO GRAVEL SUIT
PRO-1 EVO ROUBAIX JERSEY
PRO-1 EVO JERSEY
PRO-1 EVO GILET
HYPERSONIC JERSEY
SUBZERO BIB SHORTS
PRO-1 EVO TIGHTS
ENDURANCE BIB SHORTS
PRO-1 EVO CARGO SHORTS
3D Visual Development
They also contributed to the creation of new 3D visuals, which became an essential tool for both design and production. The 3D models allowed precise placement of artwork, logos, and sponsor graphics, ensuring they remained visible and correctly positioned when riders were in cycling position. This was especially valuable for maintaining brand visibility during races. Beyond graphics, the 3D visuals also supported pattern matching — helping the production team align seams and panels accurately so that garments could be sewn together more efficiently and with a professional finish. These 3D assets not only improved the design process but also streamlined communication between designers, marketers, and seamstresses.
